Our

Our

Our

Our

Purpose

Purpose

Purpose

Purpose

This is a love letter.

This is a love letter.

This is a love letter.

This is a love letter.

Making sure

Making sure

Making sure

the future is for everyone

the future is for everyone

the future is for everyone

Our purpose is the very reason the company exists.

It is what defines us. It is the soul of the company, and it is also the reason why the company is being built to, and will, live on for generations. 

We focus on giving, sharing, on impacting, pushing beyond, accumulating knowledge and talent, on expanding and being profitable – not for our shareholders – but for our purpose. 

That is why we seem to be extreme in some ways, why we don’t compromise and why we don’t take the easy road. 

We do all of that, not for ourselves, but for others. We are dedicated to creating an impact on this world that is beyond giving back. It is about creating a new path and breaking through the existing barriers to the untapped potential of humanness.

Our purpose is the very reason the company exists.

It is what defines us. It is the soul of the company, and it is also the reason why the company is being built to, and will, live on for generations. 

We focus on giving, sharing, on impacting, pushing beyond, accumulating knowledge and talent, on expanding and being profitable – not for our shareholders – but for our purpose. 

That is why we seem to be extreme in some ways, why we don’t compromise and why we don’t take the easy road. 

We do all of that, not for ourselves, but for others. We are dedicated to creating an impact on this world that is beyond giving back. It is about creating a new path and breaking through the existing barriers to the untapped potential of humanness.

Our purpose is the very reason the company exists.

It is what defines us. It is the soul of the company, and it is also the reason why the company is being built to, and will, live on for generations. 

We focus on giving, sharing, on impacting, pushing beyond, accumulating knowledge and talent, on expanding and being profitable – not for our shareholders – but for our purpose. 

That is why we seem to be extreme in some ways, why we don’t compromise and why we don’t take the easy road. 

We do all of that, not for ourselves, but for others. We are dedicated to creating an impact on this world that is beyond giving back. It is about creating a new path and breaking through the existing barriers to the untapped potential of humanness.

“The place where your talent meets the world’s needs is the job God has in mind for you.”

“The place where your talent meets the world’s needs is the job God has in mind for you.”

“The place where your talent meets the world’s needs is the job God has in mind for you.”


People need to be given, from a very early stage in their lives, the opportunity to become their best possible versions to be able to offer the world what it needs. 

For that, we need to make sure people have access to knowledge, that might live in other people, so that no one is left behind and we all propel each other forward. 

What is crucial for our survival, is deep empathy, to connect people with people and to their stories.

To enable that we need interaction, and the strongest medium for this at scale is technology.

Access to technology – and the education, know-how and resources to be able to create technology – is a privilege in this world. 
It shouldn’t be. 

Regardless of age, gender, race, place of birth, societal security or any other form of systems – all people should be given the opportunity to learn, create and contribute to the world with better solutions to our worldly challenges.


People need to be given, from a very early stage in their lives, the opportunity to become their best possible versions to be able to offer the world what it needs. 

For that, we need to make sure people have access to knowledge, that might live in other people, so that no one is left behind and we all propel each other forward. 

What is crucial for our survival, is deep empathy, to connect people with people and to their stories.

To enable that we need interaction, and the strongest medium for this at scale is technology.

Access to technology – and the education, know-how and resources to be able to create technology – is a privilege in this world. 
It shouldn’t be. 

Regardless of age, gender, race, place of birth, societal security or any other form of systems – all people should be given the opportunity to learn, create and contribute to the world with better solutions to our worldly challenges.


People need to be given, from a very early stage in their lives, the opportunity to become their best possible versions to be able to offer the world what it needs. 

For that, we need to make sure people have access to knowledge, that might live in other people, so that no one is left behind and we all propel each other forward. 

What is crucial for our survival, is deep empathy, to connect people with people and to their stories.

To enable that we need interaction, and the strongest medium for this at scale is technology.

Access to technology – and the education, know-how and resources to be able to create technology – is a privilege in this world. 
It shouldn’t be. 

Regardless of age, gender, race, place of birth, societal security or any other form of systems – all people should be given the opportunity to learn, create and contribute to the world with better solutions to our worldly challenges.


We believe that creating the environments and tools for change is the best way to empower and spark change. 


We believe that creating the environments and tools for change is the best way to empower and spark change. 


We believe that creating the environments and tools for change is the best way to empower and spark change. 


By creating tools for creation of technology and giving people access to them, we can push people beyond survival, at massive impact and scale – making sure humanity reaches its fullest potential, and for people to fulfil their very own purpose.

Our purpose is derived from vision, from morality, from collective wisdom, not from individual ambition. 

We are not here to manage and lead people, we are here to set them free and create a place for the ones that are radical enough to join our purpose.

There is no end to our journey at Anaphora, it is a way of being.


By creating tools for creation of technology and giving people access to them, we can push people beyond survival, at massive impact and scale – making sure humanity reaches its fullest potential, and for people to fulfil their very own purpose.

Our purpose is derived from vision, from morality, from collective wisdom, not from individual ambition. 

We are not here to manage and lead people, we are here to set them free and create a place for the ones that are radical enough to join our purpose.

There is no end to our journey at Anaphora, it is a way of being.


By creating tools for creation of technology and giving people access to them, we can push people beyond survival, at massive impact and scale – making sure humanity reaches its fullest potential, and for people to fulfil their very own purpose.

Our purpose is derived from vision, from morality, from collective wisdom, not from individual ambition. 

We are not here to manage and lead people, we are here to set them free and create a place for the ones that are radical enough to join our purpose.

There is no end to our journey at Anaphora, it is a way of being.

Our

Our

Our

Core values

Core values

Core values

“It’s dangerous to be literal,
to define.”

“It’s dangerous to be literal, to define.”

“It’s dangerous to be literal, to define.”

“It’s dangerous to be literal, to define.”

Our core values are written as poems
rather than defining facts.

Our core values are written as poems rather than defining facts.

Our core values are written as poems rather than defining facts.

Our core values are written as poems
rather than defining facts.

The mystery in each allows for exploration and deeper understanding.

The mystery in each allows for exploration and deeper understanding.

The mystery in each allows for exploration and deeper understanding.

We are Human

We are Human

We are Human

We have love, empathy and acceptance. We value differences, and imperfections. We believe in the beauty of everyone, we choose to see the best in all of us. For us, culture is everything, it is the concept of who we are. By choice, we create a system that promotes unconditional giving.

We have love, empathy and acceptance. We value differences, and imperfections. We believe in the beauty of everyone, we choose to see the best in all of us. For us, culture is everything, it is the concept of who we are. By choice, we create a system that promotes unconditional giving.

We have love, empathy and acceptance. We value differences, and imperfections. We believe in the beauty of everyone, we choose to see the best in all of us. For us, culture is everything, it is the concept of who we are. By choice, we create a system that promotes unconditional giving.

We are One

We are One

We are One

We are united, as one organism, we only exist together. We are everyone and no one. We are everything, but nothing without each other. Our strength resides in our unity, together we are unstoppable. At the core we are all fundamentally different, but we still resonate for the same purpose.

We are united, as one organism, we only exist together. We are everyone and no one. We are everything, but nothing without each other. Our strength resides in our unity, together we are unstoppable. At the core we are all fundamentally different, but we still resonate for the same purpose.

We are united, as one organism, we only exist together. We are everyone and no one. We are everything, but nothing without each other. Our strength resides in our unity, together we are unstoppable. At the core we are all fundamentally different, but we still resonate for the same purpose.

We are Free

We are Free

We are Free

We are unbound and unleashed. We are on our own path, our destination is a way of being. Our journey is internal and external, with nontraditional perspectives, without judgment, without the concept of what is right and wrong.

For us, in freedom, anything is possible.

We are unbound and unleashed. We are on our own path, our destination is a way of being. Our journey is internal and external, with nontraditional perspectives, without judgment, without the concept of what is right and wrong.

For us, in freedom, anything is possible.

We are unbound and unleashed. We are on our own path, our destination is a way of being. Our journey is internal and external, with nontraditional perspectives, without judgment, without the concept of what is right and wrong.

For us, in freedom, anything is possible.

We are Uncompromising

We are Uncompromising

We are Uncompromising

We have an unquenchable thirst to create. For us it is all about essencing, unafraid of how deep it may be. We have to understand it and to perfect it, regardless of what it is. We can not settle, it is against our nature. 

We are life-long, only.

We have an unquenchable thirst to create. For us it is all about essencing, unafraid of how deep it may be. We have to understand it and to perfect it, regardless of what it is. We can not settle, it is against our nature. 

We are life-long, only.

We have an unquenchable thirst to create. For us it is all about essencing, unafraid of how deep it may be. We have to understand it and to perfect it, regardless of what it is. We can not settle, it is against our nature. 

We are life-long, only.

We are Infinite

We are Infinite

We are Infinite

There are no shortcuts, because there is no end to our journey. The extra miles we take is for our purpose, for each other, to provide with no limit, and to inspire others to follow. Beauty, resides not in the easy road, it resides in hardship, with growth as reward. 

We exist to create a massive impact, for change. Only then have we earned.

There are no shortcuts, because there is no end to our journey. The extra miles we take is for our purpose, for each other, to provide with no limit, and to inspire others to follow. Beauty, resides not in the easy road, it resides in hardship, with growth as reward. 

We exist to create a massive impact, for change. Only then have we earned.

There are no shortcuts, because there is no end to our journey. The extra miles we take is for our purpose, for each other, to provide with no limit, and to inspire others to follow. Beauty, resides not in the easy road, it resides in hardship, with growth as reward. 

We exist to create a massive impact, for change. Only then have we earned.

We are Extreme

We are Extreme

We are Extreme

We only accept the ultimate version of ourselves. Eliminating mediocrity, as it is against our nature, against the potential of what can be. We do not compete, but against ourselves, everything else is irrelevant. We choose not to stay the same, our mentality is set to hack. Without conservatism, there are no rules or borders, allowing us to create our own path. Only then are we satisfied, when we reach a state of pure progression – for all.

We only accept the ultimate version of ourselves. Eliminating mediocrity, as it is against our nature, against the potential of what can be. We do not compete, but against ourselves, everything else is irrelevant. We choose not to stay the same, our mentality is set to hack. Without conservatism, there are no rules or borders, allowing us to create our own path. Only then are we satisfied, when we reach a state of pure progression – for all.

We only accept the ultimate version of ourselves. Eliminating mediocrity, as it is against our nature, against the potential of what can be. We do not compete, but against ourselves, everything else is irrelevant. We choose not to stay the same, our mentality is set to hack. Without conservatism, there are no rules or borders, allowing us to create our own path. Only then are we satisfied, when we reach a state of pure progression – for all.

We are Anaphora.

We are Anaphora.

We are Anaphora.